Meet the founder

The foundation: institutional banking.

Camilla spent the first chapter of her career inside the institutions that shape how capital moves. At TIAA Bank and other leading U.S. financial institutions, she led initiatives in digital banking infrastructure, money movement, product strategy, and digital transformation, work that required translating complex financial operations into systems that served millions of customers. That decade-plus of institutional experience gave her a deep working knowledge of how large financial organizations actually operate: how decisions get made, how risk gets navigated, and how capital actually gets deployed at scale.

The turn: from insider to practitioner.

‍Camilla left institutional banking to do something different, help founders, owners, and investors build wealth through ownership. She became a practitioner of the same strategies she advises clients on: structuring investment vehicles, originating deals, advising on M&A, and building companies alongside founders. She co-founded iTeach Academy (EdTech), operated TBA Consulting, and brings hands-on operator experience to every client engagement.

Today: building and advising in parallel.

‍Camilla is the Managing Partner of Crownvista Capital and the founder behind Raise Launch (managed fundraising for seed-stage founders) and Edifi (a wealth-building community and investor education platform). Together, Crownvista and its related offerings reflect a single conviction: capital strategy and ownership are the most undertaught tools of business building, and both should be accessible to more people. She advises business leaders across fintech/banking, healthcare/wellness, technology and luxury brands.